The below Parliamentary question was asked by Steve Reed on 2016-03-08.
To ask the Secretary of State for Communities and Local Government, how much his Department spent on promotional material and publicity for (a) Community Clear Up Day in 2015 and (b) Clean for the Queen in 2016.
Mr Marcus Jones
In March 2015, communities across the country rolled up their sleeves and got behind a nationwide spring clean in order to spruce up our favourite public places. The Department for Communities and Local Government spearheaded this initiative and it was a success with several hundred clear-ups arranged by grassroots activists including community and faith groups, councils and parishes, and schools and sports teams.
The Department spent £5,000 on solid, consistent branding for Community Clear Up Day which was clearly government backed, making the campaign recognisable for key stakeholders and the public alike.
It also spent £5,000 on promoting Community Clear Up Day through Facebook. Having ownership of social media ensured the Department was able to engage with the public effectively, and be proactive and responsive when necessary in its social communications.
In March 2016, the Clean for the Queen campaign, spearheaded by Keep Britain Tidy and backed by organisations including the Women’s Institute, the National Trust and the Campaign to Protect Rural England, was the biggest community-led clean-up the country has ever seen. Following the success of utilising Facebook for Community Clear Up Day, the Department for Communities and Local Government, in order to support the initiative, again spent £5,000 on this method of engaging with stakeholders and local communities.