Jim Shannon – 2015 Parliamentary Question to the Department of Health
The below Parliamentary question was asked by Jim Shannon on 2015-11-09.
To ask the Secretary of State for Health, what steps he is taking to ensure that cancer communities are targeted towards all age groups and people with learning disabilities.
Jane Ellison
We understand the hon. Member is referring to cancer communications.
Public Health England (PHE) runs a number of Be Clear on Cancer (BCoC) campaigns to encourage symptom recognition and earlier general practitioner (GP) presentation. The campaigns have been running since early 2011 and have covered a number of cancers nationally and regionally. Incidence increases with age for most cancers and BCoC targets men and women over 50, especially those from lower socioeconomic groups, as there is evidence that these individuals are more likely to delay seeing their GP. Although BCoC campaigns target people over 50, they do reach a much wider age group because of national media campaign activity.
Specialist organisations are consulted on campaign development to ensure that communications are accessible and inclusive. These have included Mencap, the Foundation for People with Learning Disabilities, and EasyHealth, specifically targeting people with learning disabilities and using their networks to share information effectively. In addition, campaign materials are produced in alternative formats, including easy read. Disability and carer organisations are sent tailored briefing sheets and toolkits to ensure their members are aware of campaign messages and the availability of alternative formats. Following each campaign, PHE seeks feedback from the disability and carer organisations it has worked with to evaluate the success of the engagement and ensure improvements are made where possible.
Locally, there are also a number of good examples where the National Health Service is tailoring its communications to ensure they are accessible to all groups, including those with learning disabilities. NHS England is exploring how these can be taken forward and built on at a national level. For example, easy read versions of cancer screening leaflets are available for people with learning disabilities.
