Ruth Smeeth – 2016 Parliamentary Question to the Department for Business, Innovation and Skills

The below Parliamentary question was asked by Ruth Smeeth on 2016-02-09.

To ask the Secretary of State for Business, Innovation and Skills, which company has been given the contract for billboard advertisement distribution for the new National Living Wage campaign; and by what process that company was selected.

Nick Boles

48 sheet billboards, 6 sheet bus stop posters, and bus interior panels are being used in the National Living Wage campaign.

All poster sites were bought through Carat, the government’s appointed media buyers. The media owners of the poster sites are PML, Clearchannel Outdoor, Exterion Media and JCDecaux.

The poster sites are selected based on a combination of population data, poster site availability, and analysis of data showing regions where recipients of the NLW are expected to be highest.