Lord Balfe – 2016 Parliamentary Question to the Department of Health

The below Parliamentary question was asked by Lord Balfe on 2016-10-18.

To ask Her Majesty’s Government what consideration they gave to proposals to ban the advertising of unhealthy foods aimed specifically at children, and before the nine o’clock watershed, as part of their Childhood Obesity: A Plan for Action and, if such proposals were not considered appropriate, why not.

Lord Prior of Brampton

In developing Childhood Obesity: A Plan for Action we have been clear that we considered a number of different policies and have focused on the ones that are likely to have the biggest impact on childhood obesity.

The policies in the plan are informed by the latest research and evidence, including from the Scientific Advisory Committee on Nutrition report Carbohydrates and Health, Public Health England’s evidence package Sugar reduction: the evidence for action, other Government departments, debates in the House of Commons and various reports from key stakeholders including the House of Commons Health Select Committee.

Current restrictions on the advertising of less healthy food and drink in the United Kingdom are amongst the toughest in the world. Alongside this, we welcome the action taken by forward thinking retailers on promotions. These voluntary actions mean that business can move more quickly and go beyond what regulation would permit.

We are confident that the measures we have announced will make a real difference and estimate that childhood obesity rates could be reduced by around a fifth (330,000) over the next ten years. Though we are clear in our goals and firm in the action we will take, this plan represents the start of a conversation, rather than the final word.

Copies of Carbohydrates and Health and Sugar reduction: the evidence for action are attached.