STORY
The Government has launched a campaign encouraging households to prepare for three days of disruption to essential services, including power, water, phones and the internet. Updated advice published on 22 October marks the first stage of the three year “Be Ready” campaign, which aims to improve preparedness for emergencies such as severe weather. Recommended steps include keeping a small supply of bottled water and food that does not need refrigeration.
Households are also encouraged to sign up to the Priority Services Register, a free service helping utility companies identify customers who may need additional support during an emergency. Security Minister Dan Jarvis said people who could prepare should do so, helping reduce pressure on emergency services and allowing them to prioritise those needing greater assistance. The Cabinet Office said the campaign draws on approaches used in France, Ireland and the Netherlands, alongside work with local resilience forums.
More than 500 organisations have signed up to share campaign materials, with social media and radio advertising planned to reach groups including older people and families with young children. Charities and campaigners supporting people in insecure housing and those using foodbanks helped develop the campaign. It updates the Government’s existing Prepare website, although much of the advice remains unchanged from guidance first published in May 2024.