Daniel Zeichner – 2016 Parliamentary Question to the Department for Transport

The below Parliamentary question was asked by Daniel Zeichner on 2016-01-28.

To ask the Secretary of State for Transport, what steps he is taking to evaluate the progress of his Department’s ultra-low emission vehicle communications strategy.

Andrew Jones

The Go Ultra Low campaign, which we run in conjunction with eight major vehicle manufacturers and that is intended to explain the benefits of ultra low emission vehicles to fleet and consumer audiences, is subject to a programme of ongoing evaluation. We survey the campaign’s audiences at key campaign milestones to test its performance. To date, Go Ultra Low has exceeded government and industry campaign benchmarks on key measures. Of those surveyed who recalled seeing campaign activity, 71% have taken action as a result of having seen our advert, and the campaign’s website is now averaging 51,000 visitors a month following a four-fold increase in 2015 compared to 2014. The Go Ultra Low campaign is an important part of the UK’s programme to support the uptake of ultra low emission vehicles, leading to market growth of 94% in 2015.