Mark Pritchard – 2015 Parliamentary Question to the Department for Culture, Media and Sport

The below Parliamentary question was asked by Mark Pritchard on 2015-10-09.

To ask the Secretary of State for Culture, Media and Sport, what steps the Government is taking to extend the BBFC’s voluntary pilot project for the rating of online music videos to other online platforms, UK music labels and publishers and non-UK music labels; and what plans he has to review the voluntary nature of that scheme.

Mr Edward Vaizey

Independent evaluation of the pilot shows that 78% of parents value age ratings for online music videos and 86% of parents would choose online channels with clear age ratings for their children’s viewing. We were pleased therefore to announce recently that the industry and the BBFC were putting their online music videos ratings scheme on a permanent footing and extending it to include videos produced in the UK by independent labels, as well as by major UK labels.

We welcome this voluntary action by industry and will now be looking at how the lessons learned in the UK could help international partners adopt a similar approach.Government is committed to working with labels and platforms towards seeing age rating on all online music videos.