Lord Mawson – 2016 Parliamentary Question to the Department for Environment, Food and Rural Affairs

The below Parliamentary question was asked by Lord Mawson on 2016-03-16.

To ask Her Majesty’s Government what practical role they have played in the Clean for the Queen initiative.

Lord Gardiner of Kimble

The Clean for the Queen campaign, organised by Country Life and Keep Britain Tidy, was the biggest community-led clean-up the country has ever seen. Keep Britain Tidy distributed 200,000 bags to collect litter; more than 1,500 Costa, McDonald’s, Greggs and KFC stores took part; events were held as far north as Isle of Lewis and as far south as Jersey and Guernsey; and more than 100,000 volunteers took part. We hope the campaign will help lead to a lasting legacy of a cleaner, tidier Britain.

Defra supported the initiative with a grant of £9,500 towards providing resource packs to help support and encourage schools to participate in the campaign, and to support monitoring and evaluation of the impacts and effectiveness of the campaign. The Department for Communities and Local Government also spent £5,000 on promoting the initiative through Facebook. Having ownership of social media ensured the Department was able to engage with the public effectively, and be proactive and responsive when necessary in its social communications.

In the lead-up to the initiative, Ministers from Defra and the Department for Communities and Local Government wrote to every Member of Parliament with an English constituency and every English unitary and district local authority, to encourage their participation and leadership in this worthwhile campaign.

Ministers from both Departments took part in litter pick events in London and Nuneaton. Staff from both Departments also took part in a joint litter pick in Westminster.