David Simpson – 2016 Parliamentary Question to the Department of Health

The below Parliamentary question was asked by David Simpson on 2016-02-05.

To ask the Secretary of State for Health, what the cost to the public purse was of the campaign to encourage (a) young people and (b) first-year university students to take up the Men ACWY vaccine.

Jane Ellison

The total marketing budget for the campaign to encourage the uptake of the Men ACWY vaccine was £99,000.

The paid-for activities formed part of an integrated communications and marketing approach which involved Public Health England working closely with NHS England, meningitis charities and Universities UK. National, regional, online and specialist print and broadcast media coverage of the vaccination campaign was secured at no cost. The vaccination programme was also promoted through university networks at national and regional/local level.