Baroness Kramer – 2016 Parliamentary Question to the Department for Business, Innovation and Skills

The below Parliamentary question was asked by Baroness Kramer on 2016-01-25.

To ask Her Majesty’s Government what is the total cost of the advertising campaign for the National Living Wage.

Baroness Neville-Rolfe

The total budget allocated for the National Living Wage advertising campaign is £4.95 million. The campaign will run to the end of April and we expect to come in under budget.

The Government’s new National Living Wage is a step up for working people, so it is important workers know their rights and that employers pay the new £7.20 from April 1 this year. Britain deserves a pay rise and as a One Nation Government we are making sure it gets one. The campaign will tell people about their entitlements and is targeted at employers, and workers currently earning the National Minimum Wage.