STORY
In a recent visit to Jaguar Land Rover’s manufacturing site in the West Midlands, Prime Minister Keir Starmer addressed the challenges posed by new U.S. tariffs on British car exports and outlined the government’s commitment to supporting the automotive sector.
Acknowledgment of Workforce Excellence
Prime Minister Starmer began by commending the Jaguar Land Rover workforce for their dedication and craftsmanship, emphasising the company’s role as a leading exporter and a symbol of British engineering excellence. He stated, “Thank you also for making us proud to be British, because as each car rolls off here… that is your commitment, your toil, your work, your professionalism.”
Addressing the Impact of U.S. Tariffs
The Prime Minister acknowledged the significant challenges posed by the recent imposition of 25% tariffs on automotive exports and 10% on other goods by the United States. He emphasised the need for a measured response, stating, “no one wins from a trade war.”
Government’s Commitment to the Automotive Sector
Highlighting the urgency of the situation, Starmer assured the workforce of the government’s unwavering support. He noted the prompt engagement with Jaguar Land Rover’s leadership following the tariff announcement as a “statement of intent” regarding the importance of the automotive industry to the UK economy.
Navigating a New Global Era
The Prime Minister contextualised the current challenges within a broader shift towards an “age of insecurity” where longstanding global assumptions are being reevaluated. He underscored the necessity for the UK to adapt and renew its strategies to ensure national security and economic stability in this evolving landscape.
Industry Response and Future Outlook
Industry leaders have expressed appreciation for the government’s recognition of the challenges but have called for more comprehensive measures to mitigate the impact of the tariffs. The Society of Motor Manufacturers and Traders (SMMT) highlighted the need for policies that enhance the competitiveness of UK automotive exports.