STORY
Keir Starmer’s Government is facing continuing political pressure over the cost of living, with households still affected by high prices, mortgage costs and weak real wage growth. Reuters reported that the Prime Minister’s early hopes of securing public confidence through economic competence have been undermined by persistent financial strain on voters.
The Government has announced targeted support measures, including help with transport costs and changes to energy bill pressures, but ministers face concern that the public may not feel a significant improvement before the next election. Labour’s poll ratings have fallen sharply since its 2024 general election victory, adding to wider questions over the Government’s political position.
Reeves has argued that stability and investment remain central to the Government’s economic strategy. However, the cost of living remains one of the most difficult political issues facing ministers, with inflation, fuel prices and slow productivity continuing to affect household finances.