STORY
Universal Destinations & Experiences has unveiled plans to build a world-class theme park and resort in Bedfordshire, marking the company’s first venture in the UK and Europe. The multi-billion-pound development will be located on a 476-acre site in Kempston Hardwick and is expected to open in 2031.
The project promises a major economic boost for the region and the country, with around 20,000 jobs created during construction and a further 8,000 permanent roles once the resort is operational. Universal projects that the site will attract up to 8.5 million visitors in its first year alone and contribute nearly £50 billion to the UK economy by 2055.
Prime Minister Keir Starmer praised the investment, calling it a vote of confidence in the UK as a destination for global business. He highlighted the alignment of the project with the Government’s Plan for Change, which aims to drive economic growth through job creation in sectors like hospitality, technology, and tourism.
Local government leaders have thrown their support behind the project, describing it as a once-in-a-generation opportunity that could establish the South East Midlands as a premier international visitor destination. A joint letter from the leaders and chief executives of six local authorities, including Bedford Borough and Central Bedfordshire Councils, emphasised the scale and ambition of the development.
Universal also announced plans to collaborate with local colleges and universities to offer apprenticeships and internships, helping to train a new generation of skilled workers. The company is also working with transport authorities to ensure infrastructure can support the anticipated influx of visitors.
While specific attractions have not yet been revealed, the resort is expected to offer immersive experiences based on Universal’s iconic films and stories, alongside a 500-room hotel and a wide range of entertainment and dining options. Planning consent is still required, with Universal expected to apply for a special development order later this year. If approved, construction could begin soon after, with the opening targeted for 2031.